The monograph Strategic directions of tourism development. The cases of Poland and Slovakia presents:
- the important tasks in implementing tourism policy in the EU faced by each European country, - the differences in approach to tourism policy implementation in two selected European countries, despite the presence of the EU three-level system of tourism management in both of the chosen countries, - the complexity and difficulty of the systematic monitoring process of national and regional tourism products competitiveness in the context of creating the European tourist product

TematykaEkonomia Biznes

AutorzyMałgorzata BednarczykAndrej MalachovskýEwa Wszendybył-Skulska

WydawnictwoWydawnictwo Uniwersytetu Jagiellońskiego

Rok wydania2012

ISBN978-83-233-3427-9